How AI Chatbots like ChatGPT are so helpful to startups?

The best part about ChatGPT, GEO, and other AI chatbots is that founders and solopreneurs do not have to rely on so many things that used to be important and expensive to market their startup 🙅

Before AI, founders had to have a public place to share their expertise. Most often, this place was websites and social media.

🟦 Social media has already closed the gates.

They do not like people leaving the platform, so the reach of posts with external links is diminished. Most of the social media platform offers a way to share long-form content, videos, images, and everything else on the platform. Very difficult to convert your social media followers to website visitors.

🟦 Founders could build a following on social media platforms, but it does not always translate well to other platforms.

You can have thousands of followers on LinkedIn, but nothing on Twitter. Audience you build on one platform might not be present on another, which means you risk being tied to just one social media channel.

🟦 Websites were a good place to have a public presence, but it was challenging to get people to see your website

Companies spend millions on SEO to win in Google search, unless the founder stumbles upon a viral growth tactic (which rarely happens).

AI chatbots present a central dashboard

A founder can post their content across all social media platforms, and ChatGPT can show it to the user.

Yes, it is easier said than done, but in theory, AI is the place where all your content and thought pieces are collected, and it is also the place where the user is.

• Google search is the property of Google only. It is limited to Google, and Google shows its other revenue streams in the search (YouTube, Google Flights, Google Finance, Google Drive).
• Your presence across the web would still be distributed – LinkedIn, Twitter, Website, YouTube Channel.

However, AI Chatbots will collect all the information you shared on the open internet and make it accessible to ChatGPT users. You may get the reference link.

Plus, many of these LLM models are open source and free. Paid one has APIs to build integration. Other products can and are adding AI Chatbots as features.

For example, ClickUp, HubSpot, Zoom, Slack, and Dropbox all have AI search, and they already have users (who are paying to use native AI search).

For now, users may not be using AI as much, but they will gradually start searching directly within those tools instead of:

🔶 opening a new tab
🔶 going to Google
🔶 making the query
🔶 clicking through multiple URLs
🔶 waiting for slow webpages to load
🔶 clear out the multiple pop ups
🔶 scroll to the information paragraph
🔶 reading the information

AI responses are a great equalizer

Big brands may already have leverage because they have more data to feed into AI training, but your new brand could still outperform the big brands for specific queries.

You do not need a fast-speed, modern-looking, responsive website to be eligible to be visible to the user. ChatGPT could add any platform as a reference (Quora, Reddit, LinkedIn Pulse Article, Medium, etc.). From there, your customer can find a way to contact you.

You only need valuable content that answers your potential customers’ doubts. Keep posting your answers in a place that is easily accessible to AI bots, and your answers will be visible to users.

Obviously, there are nuances to this, but the ChatGPT system and content marketing are much more rewarding to the startups.