Creative Social Media Posts for Events
Last, I wrote about generic social media posts for meetups and webinars. The generic posts make the base. Once the foundation is ready, you need creative ways to promote the event to bring some colors to the feed.
Here, I will share several creative social media ideas and posts for events that I have tried and tested. You could be an organizer, participant, sponsor, or all three. These social media ideas would be random. They may work for any role or all three. Please use your brain when picking. These ideas are not plug-and-play, but they can be translated into your industry.
Creative Social Media Posts for Events:
Country map gif: Take a map of your country/place and make a gif in which the event icon jumps from one location to another. You can ask your audience to take the screenshot or pause the gif at the time when the event icon is at the location where the event will happen. Example. Or you can play around with different ideas around gifs.
All flights to city: Take screenshots of the sky flights at the moment that are going towards the event location city.
You can say things like, all the flights are going to Kansas today.. Welcome everyone to xyz event. You may have to take the help of Photoshop to direct all the flights to Kansas.
Share airport pic: On a similar theme, you can share an Airport board pic. Welcome to Kansas. And say we’re here for XYZ event… Who else is here?
Snap map heat: To show the popularity of the event, you can make a custom snap heat map.
You can share it on the day or the day before. With caption, like this is what snap map going to look on the event day.
Show the merch/swags: Post the images and videos of your merch. You can show how you procure the item. Share the screenshot of the order of the swag, and say we are bringing gifts.
Redpanda and Sandbox sharing their swag.
Guess the pokemon: If you are bringing a surprise merch/gift, then you can do guess the merch game. There are many ways to do this, but I like the guess the pokemon card for their recognition value.
You can use the emojis to share the concept of the product. There are many guessing game, adapt to anyone, depending on your situation.
Share last year’s memories: If you are a regular, dig out the archive and share the images, videos, blog posts, or any content you have about the last event. Revise the old content, and let the people know you are a regular.
Hotel/stay place overview: Many hotels have videos showing their hotel.
Ahrefs shared the hotel venue video that the hotel made on its event landing page.
Places to visit in the city: Make an image compiling useful information about the city of the event, like special dishes, restaurants, notable locations, people to meet, and a little history. Useful infographic for event attendees where you can advertise your business.
Time-spend pie chart: With places to visit in the city, you can make a pie chart on how to spend your time in the city or at the event. Like 50% watch session, 25% network, 10% collect swags… Depending on the event, you can make a pie chart. Tweet link.
Event must-have products: Event essential image or infographic. Some essentials are common, like having a water bottle, pen and paper to take notes, mask, or similar products. Others you can add depending on the event, like for a car racing event, one would like to have binoculars or noise-canceling headphones.
WiFi connect mobile/laptop screenshot: Mostly, in tech-related events, one has to use the wifi. You can make a fake screenshot showing the Event place WiFi connecting in XYZ days before the XYZ days. Like you are sharing the image 4 days before the event, the SS can be like Boston WiFi connecting in 4 days.
Google doodle: This one used to be famous when Google Doodle was famous. It is oversaturated now, but it is still a way. Share how the Google doodle would like around the event.
Type of attendees at the event: Funnily categorize the event attendees. Like the one who attends all the sessions, one who is only there for swags, one who is a networking pro, the sales team, one who is here to recruit, one who is looking to get hired, and one who has a devilish plan of stealing competitors’ products. Make a funny cartoon or table to show it visually. This could easily become a mean and cruel post if not treated with precaution, so be wise.
How AI imagines an event: Copy the event description to chatGPT and ask it to make a prompt that will make an image as per the event description. Take that prompt and add it to text to image AI. Try several prompts, and you can share this is how AI will see this event.
These 4 images show how AI imagines Hubspot’s Inbound event.
Fake group chat conversation: Fake group messages are never not funny. Slack, WhatsApp, or even chat with ChatGPT. Make a fake chat to promote the event. What would be the messaging — well there are so many ways to show it, that I am not going to tell here.
NYTimes Games: The NYT has many word games on its site that you can turn into a post. Make the image resemble the game, but modify it for your event. I am not saying to develop a similar game using coding, but only make an image for social media. You can also do kids’ quizzes, like matching the speakers with their talk titles.
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Memes: Memes are always funny. Pick a trending format and convert it to an invite or teaser to the event.
Calendar: Show the event in your calendar. You can also divide the calendar into multiple sections and then spread them into your day of the event.
That’s it
These are some ideas that I’ve implemented. Some are inspired, and some I made. I hope they help you. I will keep adding more.
