Internal Link Leading Content Strategy for New Blogs/Website
Internal Link Leading Content can be applied along with the SaaS Product Strategy.
The strategy can be used during any moment of the website’s life. However, it can make significant difference in internal linking if you follow it in the early stage of content development.
With resources to link to from your post, you will have more control over the flow of the Google link equity (link juice as commonly known). The point is you do not want the user to leave your website, but you cannot write about all the topics in the industry.
That’s where this strategy helps.
What is the Internal Link Leading Content Strategy?
I have made many content strategies and written lots of content. During the writing, you find yourself writing and talking about the same thing in many articles.
You think: This topic is occurring repetitively; it should have its blog post.
When the topic is mentioned in a future article, you write a one-liner for it and give the link to the article.
We see this everyday on the web.
Internal link leading content strategy means identifying the recurring topics and creates separate & detailed content for them. The blog post gets the link from multiple blogs. The readers stay on the website, browsing more pages. The more time users spend on the website – the better it is for the website.
The internal links leads the content creation.
Examples 1
If you have browsed the WPBeginner website, you will see it easily.
‘How to Install a Plugin’ is a topic that has to be included in nearly every blog post related to WordPress.
Example 2
In the Healthline website’s Skin section:
‘Exfoliating the Skin’ is a common topic. It’s standard advice – similar to ‘Using the Sunscreen’.
I used the Screamingfrog to find these. There are more, but for the ide:
- https://www.healthline.com/nutrition/5-benefits-of-chamomile-tea – 122 Internal Links
- https://www.healthline.com/reviews/sleep-products – 116 Internal links
You can find more examples when you browse the web.
How to do Internal Link Leading Content Strategy?
In every niche, you will find recurring topics. You only have to identify those and make a list of them.
But how do we identify those topics?
Consult a Subject Expert: An expert in that niche will know the standard topics. The common advice will become the base for the idea. Do the keyword research around it.
Competitor Research: Research the competitor’s website, and find the articles mentioned repetitively. Use the Semrush or ScreamingFrog to find the blogs with the most internal links.
Let me Help: You can also contact me, and I will research for you. A complete sheet with all the topics and keywords is prepared for you. Contact me.
Does it bring traffic?
You will find that the common articles are difficult to rank. But it would help if you still did it.
The target is not to rank those posts but to build a ground for future articles. It will help to bring the traffic overall.
Advantages of Internal Link Leading?
- You have the content to link when you start making long guides
- Can lead to a micro-content-hub. It can lead to a complete academy if your basics are set up early.
- Users spend more time on the website. If a new topic is introduced, the reader can read it on the website.
- The website is perceived as complete as it also contains content that is needed to understand the existing content.
- More internal linking means better crawling and indexing.
Live Example
For February 2022, I created the content for Breeze Blog. I recognized the content that occurs in many articles in the future. The base is ready.
Now, I am going to use them all in internal links.
That’s it
This is the internal link leading content strategy. For any start-up and blog at an early stage, you should not hinder away from creating this type of content. It will help you in the long term by strengthening your website with powerful internal link building.
You cannot internally link an empty page.
